HEAD SPORTSWEAR AW14/15 TRADE CATALOGUE
Brand Strategy
Concept development, content creation and copywriting for HEAD’s Autumn Winter 14/15 Sportswear Trade Catalogue. The catalogue introduced the new HEAD product design and material concepts, alongside presentations of the four winter sub-ranges within the collection; Racing, Freeski, Ted Ligety capsule and Premium capsule. Creative execution by Brandwave Marketing.
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