HEAD SPORTSWEAR AW14/15 CAMPAIGN
Brand Strategy, Photography & Video, Production
Concept and creation of all AW 14/15 trade and consumer marketing assets for HEAD Sportswear. Aim was to establish a premium look and communication tone for the brand, applying a different creative approach to the three sub-ranges within the collection; Racing, Freeski and Ted Ligeti capsule, whilst affirming the brand’s authenticity in winter sports. Sinister & Co was also responsible for the production of the campaign, on location in the Austrian Alps.