GOCYCLE 2015/16 CAMPAIGN
Brand Strategy, Photography & Video, Print & Web, Production
Premium e-bike brand Gocycle asked Sinister&Co to identify a set of campaign themes and subsequently develop and produce a visual campaign around them. The brief’s key objective was to strike the right balance between Gocycle’s design, functional and engineering roots whilst communicating a visual manifestation of life with the e-bike to the varied target consumers; tech savvy petrol heads, yacht owners, affluent city dwellers and e-bike converts. Urban/ City, Marine, Living and Automotive were the 4 campaign themes, which were executed with still photography and videos, the latter with a City focus. The campaign, featuring Matthew Zorpas (the Gentleman Blogger) amongst others, was rolled out in store, in print and online.