ELLESSE X SURFACE 2 AIR FOR THE MADRID OPEN
Brand Strategy
Ellesse collaborated with French fashion studio Surface To Air to kit out the ball boys and girls at the Madrid Tennis Open. The driver behind the collaboration was to maximise ellesse’s involvement with the tournament and offer tennis fans and fashion lovers an opportunity to buy into a tennis collection with Parisian design attitude. PR by Sane Communications and photography created in house by Surface To Air. See campaign coverage on Flux Magazine and Tennis Buzz.
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