ELLESSE HERITAGE X NASH N117
Brand Strategy, Photography & Video, Production
Alex Nash, aka Nash Money, esteemed London based sneaker designer, was invited to recreate the iconic ellesse 117 sneaker, renamed the ‘N117’. Applying his typical customising approach, Nash Money combined his signature style moccasin cross-stitch together with deck shoe interlacing and the classic runner shoe profile. The result was a bold, bright and highly authentic alternative for the core sneakerhead’s collection. The collaboration succeeded in injecting a “current” vibe to the brand’s footwear heritage, achieving coverage worldwide. The campaign featured photography, video and POS. PR by Sane Communications, artworking by the Local Villain, videos by Babis Alexiadis. The N117 featured in Sneaker Freaker and Hypebeast.