ELLESSE HERITAGE FAB FIVE v.2
Brand Strategy, Photography & Video, Production
Five classic sneaker styles were selected from the archive and offered one of each to five influential retailers to customise according to their identity and store personality. The Fab Five project was targeted towards today’s premium sports fashion consumer and was both a commercial and PR success. The v.2 campaign featured photography, POS and 5 videos, one per retailer. The collaborators were Present in London, Atmos in Tokyo, Amen in Munich, Special in Milan and Kin in Shanghai. PR by Sane Communications, artworking by the Local Villain. Fab Five v.2 featured in Hypebeast, The Daily Street and Sneaker Freaker.