ELLESSE HERITAGE FAB FIVE v.1
Brand Strategy, Photography & Video, Production
Five classic sneaker styles were selected from the archive and offered one of each to five influential fashion and sneaker retailers as canvas to customise according to their identity and store personality. The Fab Five project was targeted towards today’s premium sports fashion consumer and was both a commercial and PR success. The campaign featured limited edition gifts with purchase, photography and POS. The collaborators were Colette in Paris, Harvey Nichols in London, 24 Kilates in Barcelona, Grand Boutique in Zurich and SNS in Stockholm. PR by Sane Communications, artworking by the Local Villain, POS by Alex Nash. Fab Five v.1 featured in Hypebeast, Highsnobiety and Sneaker Freaker.