ELLESSE HERITAGE CITY PORTRAITS
Brand Strategy, Photography & Video, Production
City Portraits was the first bespoke, global, 360° campaign dedicated to the ellesse heritage platform, the fashion-led subdivision of the Italian sportswear brand ellesse. Aim was to showcase ellesse collections in a consistent, engaging way that tells a story. A major consideration for the creative approach was ellesse’s licensed business model, meaning different collections from around the world. Moving image was at the center of the brief, accompanied by still photography that captured cinematic moments. The result was a set of films and photography, depicting an ‘ellesse heritage’ lifestyle within 3 prominent cultural cities, London, Berlin and New York. Sinister & Co art directed the campaign and executed the production on location. City Portraits was rolled-out successfully across retail, PR and social media and was featured in Dazed, The Daily Street and ASVOF. PR by Sane Communications, artwork by the Local Villain.